What would you do to make Google love your website and Googlebot to achieve increased SEO? The secret lies in steering the crawling bots to the most useful and informative pages of your site. Working with Googlebot is different from search engine optimization (SEO) because the Google spiders delve deeper into your website’s pages to review the quality of your site. Googlebot optimization comes before SEO that involves optimizing user queries on the search engine results pages (SERPs). Read on to learn how you can work with Google crawlers, also called spiders, to effectively achieve SEO.
Work on Your Website Structure
Improve your site’s structure with organized or categorized web page content to improve the chances of Google identifying and locating the most relevant pages of your business website. The most useful and informative pages with rich content should be easily accessible with just a few clicks. There are many audit tools available to help you determine how many mouse clicks are required to land on the most useful content of your multipage website.
Learn to Work with Robots.txt
While working with robots.txt, avoid blocking segments of your website that are useful. Though Googlebot’s job is to parse and index all content, you should tell the crawlers which pages it must index and which not. The less time the bots spend indexing unimportant portions of your site, the more they can index and present users with the most relevant content of your website. If there are silos or content that must not be indexed, make sure that you change your robots.txt accordingly.
Churn out New and Unique Content
Fresh, useful, and unique information is processed more often than poor quality content. A website’s page rank is a decisive factor in determining how much time Googlebot spends crawling it. However, ranking in the SERPs is not so significant when you compare it with the freshness and uniqueness of content of similarly ranked web pages. What’s the takeaway? Even your low ranked web pages are likely to be crawled more frequently if they have fresh, relevant content. Learn how to work with Googlebot so that your web pages are often indexed. If you think you need expert assistance to get this done, contact us now.