PPC, Google Ads, Google paid campaign
MyCrashMD is a medical service provider Company for car crash victims in the US. The aim is to provide immediate medical assistance to accident victims through video consultation or on call without making them wait like in case of urgent care clinics and waste time in the process. Right after the video session and a answering a few questions about the accident, the victim is assisted by licensed healthcare providers.
Shield Watch began the campaign with search terms that are looked up by car crash victims while looking for a lawyer immediately after an accident. Shield Watch strategized its ad campaigns (PPC) to be shown to these car crash victims and encourage them to seek medical advice first than legal advice.
One of the major concerns of the client was the lack of awareness about the brand and what it stands for. Strategically ad campaigns run by Shield Watch have not only improved brand awareness but also, its visibility on the Internet.